Jools Lebron, a prominent voice on TikTok, originally coined the phrase “very demure, very mindful” as part of her aesthetic philosophy. The concept promotes an understated elegance – whether in fashion, lifestyle or home décor – that prioritises thoughtfulness and intentionality over excess and flashiness.
While the trend started in the fashion world, it wasn’t long before it migrated to other creative fields. Interior designhas embraced the “very demure, very mindful” ethos, reflecting a broader movement towards minimalism, sustainability and wellness. This shift in design philosophy aligns perfectly with the increasing interest in creating homes that are not just visually appealing but also emotionally and mentally nurturing.
Why Bother with this Trend?
Mental Well-being: Our environment plays a significant role in our mental health. A cluttered, chaotic space can lead to feelings of anxiety and stress, while a calm, organised environment can foster relaxation and clarity. This approach promotes spaces that are free from unnecessary distractions, allowing you to focus on what truly matters.
Sustainability: This trend encourages mindful consumption. By prioritising quality over quantity and choosing items that serve a purpose, you reduce waste and make more sustainable choices. This isn’t just about buying less;it’s about being more deliberate in your purchases.
Timeless Appeal: Unlike some trends that come and go, the principles of demure and mindful design have a timeless quality. These spaces are designed to be enduring, both in style and functionality, ensuring that your home remains a place of comfort and beauty for years to come.
Personal Connection: A mindful approach to design fosters a deeper connection to your space. When each item in your home has been carefully chosen and placed with intention, your environment becomes a true reflection of your values and personality.
Creating a ‘Very Demure, Very Mindful’ Home
Declutter and Simplify
Start with a clean slate. Go through each room and remove items that no longer serve a purpose or bring you joy. This doesn’t mean strip your home bare, rather it’s about making space for what truly matters. A decluttered space creates a sense of calm and order.
Choose a Neutral Palette
The colour scheme is a fundamental aspect of the “very demure, very mindful” trend. Soft, neutral tones like beige, ivory, soft greys and muted pastels create a soothing backdrop that promotes relaxation. Think about how timeless and versatile grey lino flooring and ivory walls look as the base for your space.
Invest in Quality Over Quantity
Rather than filling your home with mass-produced items, consider investing in fewer, higher-quality pieces that you absolutely love. This could be oak engineered wood flooring, a well-made sofa or artisan-made ceramics. These items not only add character to your space but also stand the test of time.
Embrace Minimalism with Warmth
Minimalism is at the heart of this trend, but it’s not about creating cold, impersonal spaces. Instead, focus on minimalism with warmth by incorporating natural materials like wood, stone and linen. These materials add texture and warmth to your space, making it feel inviting and comfortable.
Mindful Decorating
When it comes to decorating, less is more. Choose a few meaningful pieces that resonate with you, rather than overwhelming your space with decorations. A single piece of art, a cherished photograph or a beautiful vase can make a powerful statement. The key is to select items that have personal significance and align with the overall aesthetic.
Create Quiet Corners
Designate areas in your home for quiet reflection or mindfulness practices. This could be a cosy reading nook, a small meditation space or even a corner where you can enjoy your morning coffee in peace. These spaces should be free from distractions and designed to help you unwind and reconnect with yourself.
Incorporate Nature
Bringing elements of nature into your home is a simple yet effective way to enhance the mindful aspect of this trend. Houseplants, fresh flowers or even a small indoor fountain can introduce a sense of tranquillity and connection to the natural world. These elements not only purify the air but also create a calming atmosphere.
Focus on Functionality
Finally, ensure that your space is as functional as it is beautiful. Thoughtful design considers how a space is used and ensures that it meets your needs without excess or clutter. This could mean investing in multi-functional furniture, maximising storage or arranging your space to facilitate easy movement and access.
Understated Elegance
Adopting the “very demure, very mindful” trend in your home interior design has numerous benefits. It helps create a sanctuary where you can unwind and recharge, away from the noise and chaos of the outside world. A home designed with mindfulness in mind promotes mental clarity, reduces stress and fosters a sense of well-being.